On 1 May 1997, an event regarded by many as a sea-change occurred in British politics. Not only had the Conservatives been ejected from office after 18 years in power, but the Labour party which replaced them had itself changed irrevocably. Tony Blair's majority of 179 was the culmination of a long, hard struggle to modernize the politics of his country. Philip Gould, a political strategist and polling adviser, has worked with the Labour leadership for 11 years, and has been a key adviser to Bill Clinton in addition to his involvement with the creation of "New Labour". Using this vantage point, he describes the rise of New Labour since 1983 and explains how the transformation was achieved. In the process, he explores the new political climate in Britain and how the real modernization is in the old labels of "Left" and "Right" being transcended.
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Philip Gould is senior strategic adviser to Tony Blair, and runs his own political consultancy. He lives with his wife, Gail Rebuck, and their two children in North London.
'Undoubtedly one of the most fascinating accounts of how the modernisers changed the Labour Party and made it electable.' MAIL ON SUNDAY 'Intriguing.' GUARDIAN 'Lively and revealing...the best insider's account yet.' EVENING STANDARD 'An edgy, pacy narrative.' GLASGOW HERALD 'I would recommend this book to anyone who wants to understand the guts of this government' Andrew Marr, OBSERVER 'The most important guide to New Labour that has yet appeared' Bruce Anderson, SPECTATOR 'A fascinating story of high politics, with telling portraits of all the principals, from a man who has been at the centre of Labour's journey since 1985' THE TIMES
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