Examining the links between consumer behavior and marketing strategy, this reader brings to light the behavioral foundations of competitive brand strategy. The authors gather and explore classic and contemporary views of consumer judgment and decision-making. Suitable for a market strategies course as well as a course or seminar on consumer behavior.
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Book Description Addison-Wesley, 1997. Paperback. Book Condition: Brand New. 1st edition. 540 pages. 9.50x8.25x1.25 inches. In Stock. Bookseller Inventory # zk0321014138
Book Description Prentice Hall, 1997. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0321014138
Book Description Prentice Hall, 1997. Paperback. Book Condition: New. book. Bookseller Inventory # M0321014138
Book Description Addison Wesley, 1997. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780321014139