For upper-level undergraduate/graduate-level courses in Marketing Research.These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.
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Book Description Prentice Hall, 1997. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110321014162
Book Description Prentice Hall, 1997. Paperback. Book Condition: Brand New. 950 pages. 10.00x8.25x1.75 inches. In Stock. Bookseller Inventory # zk0321014162