Marketing Research

4.67 avg rating
( 3 ratings by Goodreads )
 
9780321014160: Marketing Research

For upper-level undergraduate/graduate-level courses in Marketing Research.These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 192.00
US$ 50.08

Convert Currency

Shipping: US$ 1.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Lehmann, Donald R., Gupta, Sunil, Stecke
Published by Prentice Hall (1997)
ISBN 10: 0321014162 ISBN 13: 9780321014160
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1997. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110321014162

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.08
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

2.

Donald R. Lehmann/ Sunil Gupta/ Joel H. Steckel
Published by Prentice Hall (1997)
ISBN 10: 0321014162 ISBN 13: 9780321014160
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 1997. Paperback. Book Condition: Brand New. 950 pages. 10.00x8.25x1.75 inches. In Stock. Bookseller Inventory # zk0321014162

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 107.65
Convert Currency

Add to Basket

Shipping: US$ 7.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds