New Product and Brand Management: Marketing Engineering Applications

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9780321046437: New Product and Brand Management: Marketing Engineering Applications
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This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (AWL, 1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office '97 for Windows) which include sections relating to courses in new product development and brand management, allowing professors to integrate quantitative applications into these courses.

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Lilien, Gary L., Rangaswamy, Arvind
Published by Prentice Hall (1998)
ISBN 10: 0321046439 ISBN 13: 9780321046437
New Paperback Quantity Available: 2
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Murray Media
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Book Description Prentice Hall, 1998. Paperback. Condition: New. Never used!. Seller Inventory # P110321046439

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