Items related to New Product and Brand Management: Marketing Engineering...

New Product and Brand Management: Marketing Engineering Applications - Softcover

Lilien, Gary L.; Rangaswamy, Arvind

 
9780321046437: New Product and Brand Management: Marketing Engineering Applications
Softcover
ISBN 10: 0321046439 ISBN 13: 9780321046437
Publisher: Addison-Wesley, 1998
View all copies of this ISBN edition:
 
 
Designed to supplement a course in New Product or Brand Management. Includes selections from the text, Marketing Engineering. Represents an evolution of the author's vision to put marketing modeling concepts & tools into more general use. Paper. CD-ROM included.

"synopsis" may belong to another edition of this title.

  • PublisherAddison-Wesley
  • Publication date1998
  • ISBN 10 0321046439
  • ISBN 13 9780321046437
  • BindingPaperback
  • Number of pages144

Other Popular Editions of the Same Title

9780321046444: New product and brand management: Marketing engineering applications

Featured Edition

ISBN 10:  0321046447 ISBN 13:  9780321046444
Publisher: Addison-Wesley, 1999
Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Lilien, Gary L.; Rangaswamy, Arvind
Published by Addison-Wesley (1998)
ISBN 10: 0321046439 ISBN 13: 9780321046437
New Softcover Quantity: 1
Seller:
Hawking Books
(Edgewood, TX, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Condition: New. "Sealed in Shrinkwrap. A brand-new, unused copy in perfect condition. Five star seller - Buy with confidence!". Seller Inventory # X0321046439X11

More information about this seller | Contact seller

Buy New
US$ 50.88
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds