Marketing Research: Marketing Engineering Applications

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9780321046475: Marketing Research: Marketing Engineering Applications
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A module intended to be used as a supplement on marketing courses. *Allows professors to integrate quantitative, meaty applications into their Marketing courses. *Compatible with Microsoft Xcel 5.0, 7.0 and Office '97 for Windows-based PCs.

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Gary L. Lilien
Published by Prentice Hall (1999)
ISBN 10: 0321046471 ISBN 13: 9780321046475
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Irish Booksellers
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Book Description Prentice Hall, 1999. Condition: New. book. Seller Inventory # M0321046471

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