E-Commerce: Business, Technology, Society, Second Edition

3.74 avg rating
( 144 ratings by Goodreads )
 
9780321200563: E-Commerce: Business, Technology, Society, Second Edition

E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications.The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.

"synopsis" may belong to another edition of this title.

From the Back Cover:

E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.

About the Author:

Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology. He is a Professor of Information Systems at New York University?s Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He brings five years of E-commerce executive experience in technology platform, Web site design, marketing, infrastructure, business process design, and strategy to this book.Carol Guercio Traver is General Consel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kenneth C. Laudon, Carol G. Traver
Published by Addison Wesley (2003)
ISBN 10: 032120056X ISBN 13: 9780321200563
New Hardcover Quantity Available: 1
Seller:
Buyback Express
(Alton, IL, U.S.A.)
Rating
[?]

Book Description Addison Wesley, 2003. Hardcover. Book Condition: New. 2nd EDITION. BRAND SPANKIN' NEW IN SHRINKWRAP!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000054533

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 4.27
Convert Currency

Add to Basket

Shipping: US$ 3.97
Within U.S.A.
Destination, Rates & Speeds

2.

Kenneth C. Laudon, Carol G. Traver
Published by Addison Wesley (2003)
ISBN 10: 032120056X ISBN 13: 9780321200563
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Addison Wesley, 2003. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX032120056X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.94
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Kenneth C. Laudon; Carol G. Traver
Published by Addison Wesley (2003)
ISBN 10: 032120056X ISBN 13: 9780321200563
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Addison Wesley, 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # M032120056X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.82
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds