The Official Adobe Print Publishing Guide: The Essential Resource for Design, Production, and Prepress (3rd Edition) (Publishing Guide (AP))

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9780321699732: The Official Adobe Print Publishing Guide: The Essential Resource for Design, Production, and Prepress (3rd Edition) (Publishing Guide (AP))

The key to successful print production is an understanding of the entire workflow, from scanning and file creation through prepress and print production. Completely updated by author and publishing consultant Brian Lawler, The Official Adobe Print Publishing Guide, Third Edition, brings together the collective knowledge and wisdom of the experts at Adobe Systems in a simple, elegant presentation of the fundamental concepts and issues related to producing high-quality printed output. The book includes succinct, expertly illustrated explanations of the basic concepts and terminology of print production, along with Adobe’s tried and true guidelines, tips, and checklists for ensuring a successful print job.

This new edition offers a thorough explanation of modern workflows for print and electronic delivery and includes extensive information about working with Acrobat PDF files for printing and electronic delivery. You’ll find new information about OpenType fonts and a comprehensive discussion of the latest photo, illustration, and page-layout applications, with specific information about the Adobe Creative Suite. There’s also improved coverage of digital images and how to integrate them in printed publications with greater success, and expanded coverage of color management as a philosophy and in practice.

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This well-written, full-color guide from Adobe teaches managers and designers the relevant issues and problems that need to be considered with any professional-level print job. It helps weigh the benefits of doing particular tasks yourself against assigning them to a prepress professional. The first chapter describes color, print, and prepress terms; computer graphics; and various printing processes. Next, the guide explains how to construct a publication, teaching you about color-management systems, special printing techniques, color correction, registration, resolution, dot gain, scanning, duotones and tritones, and vector graphics. This section introduces you to image editing, interpolation, graphic file formats, type, and font formats. The third chapter discusses how to convert to Postscript, color proof, print via the Web, and archive files in PDF form. The final chapter focuses on project-management guidelines: you assess your budget, schedule, and other goals and consider prepress tasks, vendors, printers, page-layout files, and file-handoff checklists. Each chapter ends with a case study that explores the decision-making processes behind the production of an award-winning publication. An appendix provides a table of Postscript error messages, their meaning, and common solutions. A second appendix displays process-color charts, and a glossary of printing, desktop-publishing, and computer-graphics terms rounds out the book. --Kathleen Caster

From the Back Cover:

Official Adobe Print Publishing Guide explores the processes and issues involved in preparing color publications for reproduction on a commercial printing press -- a set of tasks known as the prepress process. Such tasks, previously only performed by skilled professionals, can now be accomplished by a wider range of people using the desktop. This book introduces the flexibility and direct control offered by this new technology and outlines the issues involved in preparing electronic files for commercial printing. It also gives information on when to perform a prepress task and when it is better to leave it in the hands of a prepress professional.

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