Design Currency: Understand, define, and promote the value of your design work

3.94 avg rating
( 16 ratings by Goodreads )
 
9780321844927: Design Currency: Understand, define, and promote the value of your design work

The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.

For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that.

In Design Currency, you will learn how to:

  • Leverage traditional design skills in new ways
  • Measure the value that your design work brings to a project
  • Articulate that value so that you can position yourself as a partner in the development process
  • Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced
  • Generate business value by better identifying audience needs


"synopsis" may belong to another edition of this title.

About the Author:

Jenn Visocky O’Grady is a professor at Cleveland State University, and Ken Visocky O’Grady an associate professor at Kent State University–both Ohio state schools where they launch the careers of design hopefuls and recent converts. They’re also principals at Enspace, and co-authors of The Information Design Handbook, and A Designer’s Research Manual. Accolades include recognition in such magazines and books as HOW, Print, Caffeine for the Creative Team, and The Layout Workbook. The pair strives to make academic concepts approachable while celebrating the power, impact, and potential of good design.  

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

O'Grady, Visocky Jenn
ISBN 10: 0321844920 ISBN 13: 9780321844927
New Quantity Available: 3
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KS-9780321844927

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.40
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Jennifer Visocky O Grady, Kenneth Visocky O Grady
Published by Pearson Education (US), United States (2013)
ISBN 10: 0321844920 ISBN 13: 9780321844927
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client s needs. This book shows you how to do exactly that.In Design Currency, you will learn how to:Leverage traditional design skills in new waysMeasure the value that your design work brings to a projectArticulate that value so that you can position yourself as a partner in the development processCharge what you re worth and prevent your job from getting crowd-sourced or out-sourcedGenerate business value by better identifying audience needs. Bookseller Inventory # AAS9780321844927

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.52
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

O'Grady, Ken Visocky
Published by New Riders (2013)
ISBN 10: 0321844920 ISBN 13: 9780321844927
New Paperback Quantity Available: 1
Seller:
Reuseabook
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description New Riders, 2013. Paperback. Book Condition: New. Dispatched, from the UK, within 48 hours of ordering. This book is in Brand New condition. Bookseller Inventory # CHL1725315

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.19
Convert Currency

Add to Basket

Shipping: US$ 2.64
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

O'Grady, Jenn Visocky^O'Grady, Ken Visocky
Published by Prentice Hall
ISBN 10: 0321844920 ISBN 13: 9780321844927
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0321844920

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.04
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

5.

Jennifer Visocky O Grady, Kenneth Visocky O Grady
Published by Pearson Education (US), United States (2013)
ISBN 10: 0321844920 ISBN 13: 9780321844927
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client s needs. This book shows you how to do exactly that.In Design Currency, you will learn how to:Leverage traditional design skills in new waysMeasure the value that your design work brings to a projectArticulate that value so that you can position yourself as a partner in the development processCharge what you re worth and prevent your job from getting crowd-sourced or out-sourcedGenerate business value by better identifying audience needs. Bookseller Inventory # AAS9780321844927

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.89
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Jennifer Visocky O Grady, Kenneth Visocky O Grady
Published by Pearson Education (US), United States (2013)
ISBN 10: 0321844920 ISBN 13: 9780321844927
New Paperback Quantity Available: 1
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client s needs. This book shows you how to do exactly that.In Design Currency, you will learn how to:Leverage traditional design skills in new waysMeasure the value that your design work brings to a projectArticulate that value so that you can position yourself as a partner in the development processCharge what you re worth and prevent your job from getting crowd-sourced or out-sourcedGenerate business value by better identifying audience needs. Bookseller Inventory # BZV9780321844927

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.34
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Jenn Visocky O'Grady; Ken Visocky O'Grady
Published by New Riders (2013)
ISBN 10: 0321844920 ISBN 13: 9780321844927
New Paperback First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description New Riders, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # M0321844920

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.93
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Jenn Visocky OGrady
Published by New Riders
ISBN 10: 0321844920 ISBN 13: 9780321844927
New Paperback Quantity Available: 3
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description New Riders. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9780321844927

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.07
Convert Currency

Add to Basket

Shipping: US$ 9.15
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Jenn Visocky O'Grady, Ken Visocky O'Grady
Published by Pearson Education 2013-07-04, [Berkeley, Calif.] (2013)
ISBN 10: 0321844920 ISBN 13: 9780321844927
New paperback Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Pearson Education 2013-07-04, [Berkeley, Calif.], 2013. paperback. Book Condition: New. Bookseller Inventory # 9780321844927

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.26
Convert Currency

Add to Basket

Shipping: US$ 7.91
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

JennO'Grady; O'Grady Ken
Published by Addison Wesley (2013)
ISBN 10: 0321844920 ISBN 13: 9780321844927
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Addison Wesley, 2013. Book Condition: New. Bookseller Inventory # TH9780321844927

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.73
Convert Currency

Add to Basket

Shipping: US$ 3.51
From Germany to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book