How to Get People to Do Stuff: Master the art and science of persuasion and motivation

3.7 avg rating
( 310 ratings by Goodreads )
 
9780321884503: How to Get People to Do Stuff: Master the art and science of persuasion and motivation

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.
 
In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts,  Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn:
  • The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.
  • If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.
  • If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.
  • If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.
  • If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

"synopsis" may belong to another edition of this title.

About the Author:

Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Weinschenk, Susan M.
ISBN 10: 0321884507 ISBN 13: 9780321884503
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 18711315-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.03
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

2.

Weinschenk, Susan
Published by Prentice Hall
ISBN 10: 0321884507 ISBN 13: 9780321884503
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0321884507

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.78
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

3.

Susan Weinschenk
Published by Pearson Education (US), United States (2013)
ISBN 10: 0321884507 ISBN 13: 9780321884503
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here s just a few things you will learn:The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON T refer to money.If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.If you are using feedback to increase the desire for mastery keep the feedback objective, and don t include praise. Bookseller Inventory # AAS9780321884503

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.52
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Susan Weinschenk
Published by Pearson Education (US), United States (2013)
ISBN 10: 0321884507 ISBN 13: 9780321884503
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here s just a few things you will learn:The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON T refer to money.If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.If you are using feedback to increase the desire for mastery keep the feedback objective, and don t include praise. Bookseller Inventory # AAK9780321884503

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.58
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Susan Weinschenk
Published by Pearson Education (US), United States (2013)
ISBN 10: 0321884507 ISBN 13: 9780321884503
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here s just a few things you will learn:The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON T refer to money.If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.If you are using feedback to increase the desire for mastery keep the feedback objective, and don t include praise. Bookseller Inventory # BTE9780321884503

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.15
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Susan Weinschenk
Published by New Riders (2013)
ISBN 10: 0321884507 ISBN 13: 9780321884503
New Paperback First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description New Riders, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # M0321884507

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Susan Weinschenk
Published by New Riders
ISBN 10: 0321884507 ISBN 13: 9780321884503
New Paperback Quantity Available: 2
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description New Riders. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9780321884503

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.83
Convert Currency

Add to Basket

Shipping: US$ 9.19
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Susan Weinschenk
ISBN 10: 0321884507 ISBN 13: 9780321884503
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2013. Paperback. Book Condition: New. 1. Paperback. We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a la.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 224 pages. 0.346. Bookseller Inventory # 9780321884503

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.58
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Weinschenk, Susan
Published by New Riders (2013)
ISBN 10: 0321884507 ISBN 13: 9780321884503
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description New Riders, 2013. Paperback. Book Condition: New. Bookseller Inventory # DADAX0321884507

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.49
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

10.

Susan Weinschenk
Published by New Riders Publishing (2013)
ISBN 10: 0321884507 ISBN 13: 9780321884503
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description New Riders Publishing, 2013. Book Condition: New. Bookseller Inventory # TH9780321884503

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.87
Convert Currency

Add to Basket

Shipping: US$ 3.51
From Germany to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book