The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Voices That Matter)

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9780321905017: The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Voices That Matter)

Why do some startups succeed while other do not?

In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough.  In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:

  • Why some entrepreneurs are luckier than others
  • How to anticipate success or failure before you begin
  • Why timing is everything for a startup
  • Strategic positioning to beat the competition
  • Building a business that cannot be commoditized
  • Methods for Improving user engagement and profits

This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed.  By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

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From the Back Cover:

"You'll be shocked by how much better your startup will become when you study entrepreneurship.  This book will show you how."
-- Andrew Warner, Founder, Mixergy.com

"The authors skillfully portray the activities that are necessary to move from a great idea to a great online product or service.  Their advice should be valuable to entrepreneurs of all stripes."
-- Thomas Horan, Professor and Dean, Claremont Graduate University

About the Author:

Neal Cabage has successfully founded and sold two online startups, experiencing the full life cycle of a startup business. He is a thought leader in online product strategy and has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.

Sonya Zhang is a professor at the College of Business Administration, CalPoly Pomona. She holds a PhD in information systems and technology, an MS in computer science, and an MBA. Sonya's research interests focus on user experience, web development, and Internet entrepreneurship.

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Cabage, Neal/ Zhang, Sonya
Published by New Riders Pub (2013)
ISBN 10: 0321905016 ISBN 13: 9780321905017
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Cabage, Neal, Zhang, Sonya
Published by New Riders (2013)
ISBN 10: 0321905016 ISBN 13: 9780321905017
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