Business Communication: Process and Product - Hardcover

Guffey, Mary Ellen

Hardcover

ISBN 10: 0324007663 ISBN 13: 9780324007664

Publisher: Cengage Learning, 1999

Synopsis

Business Communication: Process and Product provides a practical, applied process approach to developing effective business documents and communications as well as numerous examples of business documents and instruction on using today's business technologies and to enhance communication and presentations.

About this title

About the Author

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over thirty-five years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of the Business Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Review

At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.

The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.

The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.

Edition details

• Publisher: Cengage Learning
• Publication date: 1999
• ISBN 10: 0324007663
• ISBN 13: 9780324007664
• Binding: Hardcover
• Language: English
• Edition number: 3
• Number of pages: 600