This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.
"synopsis" may belong to another edition of this title.
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over thirty-five years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of the Business Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.Review:
The coverage of writing strategies is thorough and practical. There is something for everyone - fundamental strategies for the beginning writer and advanced strategies for the more highly skilled students.
Internet and e-mail assignments keep the textbook up to date an allow students to combine skills in communication building with the latest in business issues and technology. The writing and research projects are helpful in developing these skills in students.
The frequent use of examples is great. They really help students understand the techniques, particularly with traditionally students who have had little or not exposure to business writing.
Dr. Guffey's resources for students and staff are crucial and very well done. I have never in my 19 years of teaching ever found an author so willing to create teaching materials that help us do our job. The Guffey resources are one of the many reasons we consistently use her materials on this campus.
"About this title" may belong to another edition of this title.
Book Description South-Western College Pub, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 324013620
Book Description South-Western College Pub, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 0324013620
Book Description South-Western College Pub, 2000. Paperback. Book Condition: New. 5th. Bookseller Inventory # DADAX0324013620
Book Description South-Western College Pub, 2000. Paperback. Book Condition: New. Bookseller Inventory # P110324013620
Book Description South-Western College Pub. PAPERBACK. Book Condition: New. 0324013620 New Condition. Bookseller Inventory # NEW6.1103101