This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.
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Mary Ellen Guffey is Emerita professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree, summa cum laude, in business education from Bowling Green State University; a master's degree in business education from the University of Illinois, where she held a fellowship; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. She is the author of BUSINESS COMMUNICATION: PROCESS AND PRODUCT, a leading textbook in the field. She has also written BUSINESS ENGLISH, which serves more students than any other book in its field; PROFESSIONAL ENGLISH, ESSENTIALS OF COLLEGE ENGLISH, and ESSENTIALS OF BUSINESS COMMUNICATION, the leading text/workbook in its market.
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Book Description South-Western College Pub, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 324013620
Book Description South-Western College Pub, 2000. Paperback. Book Condition: New. 5th. Bookseller Inventory # DADAX0324013620
Book Description South-Western College Pub, 2000. Paperback. Book Condition: New. Bookseller Inventory # P110324013620
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97803240136271.0