Grademaker Study Guide to accompany Marketing, 5e

 
9780324014402: Grademaker Study Guide to accompany Marketing, 5e
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All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions, many in the form of short scenarios. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help students to improve their test scores. The guide also includes chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.

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About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

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