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Marketing Planning and Strategy - Hardcover

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9780324014808: Marketing Planning and Strategy

Synopsis

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

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About the Author

Dr. Subash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon and undergraduate work at University of Rajasthan India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs University of Connecticut; he is a member of American Marketing Association Academy of Marketing Science and Academy of International Business Planning Forum.

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  • PublisherSouth-Western Pub
  • Publication date2000
  • ISBN 10 0324014805
  • ISBN 13 9780324014808
  • BindingHardcover
  • LanguageEnglish
  • Edition number6
  • Number of pages800
  • Rating
    • 3.60 out of 5 stars
      15 ratings by Goodreads

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Jain, Subhash C.
Published by Thomson South-Western, 2000
ISBN 10: 0324014805 ISBN 13: 9780324014808
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Jain, Subhash C.
Published by South-Western Pub, 2000
ISBN 10: 0324014805 ISBN 13: 9780324014808
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_320340078

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Jain, Subhash C.
Published by South-Western Pub, 2000
ISBN 10: 0324014805 ISBN 13: 9780324014808
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Subhash C. Jain
Published by South-Western Publishing, 1999
ISBN 10: 0324014805 ISBN 13: 9780324014808
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Hardcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-949-876

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Jain, S.C.
Published by Thomson South-Western, 2000
ISBN 10: 0324014805 ISBN 13: 9780324014808
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9780324014808. Seller Inventory # 9373324

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Jain, S. C. et al
Published by South-Western, 2000
ISBN 10: 0324014805 ISBN 13: 9780324014808
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Seller: Anybook.com, Lincoln, United Kingdom

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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780324014808. Seller Inventory # 8530959

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