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Synopsis
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
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About the Author
Dr. Subash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon and undergraduate work at University of Rajasthan India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs University of Connecticut; he is a member of American Marketing Association Academy of Marketing Science and Academy of International Business Planning Forum.
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- PublisherSouth-Western Pub
- Publication date2000
- ISBN 10 0324014805
- ISBN 13 9780324014808
- BindingHardcover
- LanguageEnglish
- Edition number6
- Number of pages800
- Rating
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Marketing Planning and Strategy
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South-Western Publishing, 1999
ISBN 10: 0324014805
ISBN 13: 9780324014808
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Marketing Planning and Strategy
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9780324014808. Seller Inventory # 9373324
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Marketing Planning and Strategy
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780324014808. Seller Inventory # 8530959
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