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This book responds to the critical need for business professionals - and those who aspire to successful careers in business - to be able to communicate effectively through the many various written modalities common in the business world. The text is organized according to products of business writing, the memorandum, e-mail, press releases, reports, letters of evaluation, and so on. To strengthen the student learning experience, the written exercises in the text and in the workbook are based on "in-basket" exercises, real-life examples of corporate communication, and scenarios requiring the student to adopt a point of view and communicate from that position. The text and its accompanying exercises focus upon teaching the student to communicate effectively with productive outcomes.
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Steven H. Gale is the University Endowed Chair in the Humanities in the Whitney Young, Jr. College of Leadership Studies at Kentucky State University. He has taught at the University of Southern California, the University of California at Los Angeles, the University of Puerto Rico, the University of Liberia (as a Fulbright Professor), the University of Florida, and Missouri Southern State. He was head of the Department of English and Director of the University Honor Program at Missouri Southern. Professor Gale earned his bachelors degree at Duke University, his masters at UCLA, and his doctorate at the University of Southern California. He has also studied at San Diego City College, San Diego State College, Massachusetts Institute of Technology, and Christ Church College at Oxford University. Gale is the author of nineteen scholarly books, over one hundred forty articles and essay-reviews on a wide variety of subjects, and a writing textbook. He is a past president of the Frankfort Arts Foundation, the founding president of the Harold Pinter Society, founding co-editor of a scholarly journal, and general editor of two book series.Review:
In summary, this text seems appropriate for teaching basic formats combined with writing techniques, which should enable students to apply their knowledge to produce effective written communication appropriate for business and industry.
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Book Description Cengage Learning, 2005. Condition: New. book. Seller Inventory # M0324015410