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Offering a unique blend of solid theoretical content and student accessibility, this text stands apart with its emphasis on intriguing applications that convey the prevalence of economics in everyday life. By applying economics to phenomenon that students are familiar with and interested in, this book demonstrates like no other text how economic analysis can be applied to virtually anything of interest, thus helping students develop true economic intuition. Additional student-oriented features include a unique active-learning format, an emphasis on developing economic analysis skills, and an outstanding visual program for exhibits and graphs. Content highlights include balanced presentation of major macro theories; a micro presentation that centers around the trilogy of objectives, constraints, and choices; thorough integration of international topics; and fully-integrated Internet features that offer hands-on exercises for exploring economics on-line. Microeconomics, 5e is also available in a macro split and both micro/macro are in the principles text.
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Dr. Roger A. Arnold is Professor of Economics at California State University San Marcos, where his fields of specialization include general microeconomic theory and monetary theory. A widely respected authority on economic issues, Dr. Arnold is a regularly featured expert on talk radio discussing the state of the economy. He is also a proven author, who has written numerous academic articles, hundreds of newspaper columns, as well as the popular ECONOMICS: NEW WAYS OF THINKING and principles of macroeconomics supplementary text, HOW TO THINK LIKE AN ECONOMIST. Dr. Arnold has been a member of the economics faculty at California State University Northridge, University of Oklahoma, Hillsdale College, University of Nevada Las Vegas, and California State University San Marcos. He served as chair of the economics department for two years at University of Nevada Las Vegas and for seven years at California State University San Marcos. He is currently chair of the economics department at California State University San Marcos. During his tenure at UNLV he was regularly one of the top five finalists for the teacher of the year honor (in the College of Business and Economics), and in 1987 he received the best researcher of the year award. Dr. Arnold earned a B.S. in Economics in 1974 from the University of Birmingham in England and received his M.A. in 1976 and his Ph.D. in 1979 from Virginia Polytechnic Institute and State University.Review:
I was pleasantly surprised that although the book is simple, the concepts are there and hence students can learn complicated material.
The most difficult topic for students in my microeconomics course is elasticity . . . this text does an admirable job in explaining these concepts in a straightforward manner.
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Book Description South-Western College Pub, 2000. Condition: New. book. Seller Inventory # M0324017464
Book Description South-Western Pub, 2000. Paperback. Condition: New. 5th. Seller Inventory # DADAX0324017464
Book Description Condition: New. New. Seller Inventory # STRM-0324017464