Write With Confidence: A Self-Study Guide to Business English

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9780324027419: Write With Confidence: A Self-Study Guide to Business English

To succeed in business it is essential to speak and write correctly and dynamically. Write With Confidence enables you to do just that! This clear, easily accessible study guide provides all of the material any reader needs to master the fundamentals and intricacies of the English language. Using concise explanations, trial exercises, and reinforcement exercises grammar, punctuation, style and usage become tools that every business person can use to achieve success and further career goals. Also included are numerous web site and on-line resources.

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About the Author:

David Hughes taught sales management at the Wharton School, Cornell University, and the University of North Carolina at Chapel Hill where he was the Burlington Industries Professor of Business. He was a visiting professor at UC Berkeley, Harvard, and Louvain (Belgium). He has been a visiting lecturer at Universities in Lancaster and Manchester, England; Vienna; and Argentina. He holds a Ph.D. from the University of Pennsylvania, an MBA from the Wharton School, and a BS from Drexel University. His more than 75 articles have appeared in the Journal of Marketing, the Journal of Marketing Research, the Journal of Business, Behavioral Sciences, the Journal of Public Economics, the Journal of Advertising Research, the Journal of Product Innovation and Management, The Executive, the Harvard Business Review, and proceedings of the American Marketing Association and the Association for Consumer Research. He has published seven books on marketing management, marketing research, and sales management. He developed computer and video technology to test television commercials. His unique telephone response system was seen on CNN during the 1992 presidential debates. In 1985 he founded Decision Labs, Ltd., which provides real time response research and conducts creative problem solving sessions.

His non academic experience includes service in the Navy (chief engineer and senior watch officer underway and in port, DE 685) and a senior sales representative with Burroughs Corporation. He is a member of the American Marketing Association, The Creative Educational Foundation, the Innovation Network, and he is listed in Who's Who.

In his spare time he sails on the Chesapeake; the rivers, lakes and coast of North Carolina; and both coasts of Florida. His community service is as a search and rescue volunteer.

Dr. McKee is associate professor of marketing at Louisiana State University, where he teaches in the MBA and Executive MBA programs. He earned his Ph.D. in marketing from Texas A&M University, his Masters of Business Administration from Louisiana Tech University, and his B.S. in economics from the University of Texas at Austin.

His research interest is customer-focused marketing systems. This includes organizational-level marketing issues (especially marketing cultures and information technology-based marketing strategies like sales force automation), employee-level customer orientation, and customer involvement in firms (especially the development of "exchange communities," factors that affect customer feedback to organizations, and factors that affect customer engagement with an organization).

The results of his research have been published in the Journal of Marketing, the Journal of the Marketing Research Society, the Journal of Personal Selling and Sales Management, the Journal of the Academy of Marketing Science, the Journal of Macromarketing, Journal of Health Care Marketing, Economic Development Review, and other professional and academic journals. He has served on the editorial review board of the Journal of the Academy of Marketing Science from 1991 to the present, and serves as an ad hoc reviewer for several other publications.

He has also worked with a number of businesses and nonprofit organizations on marketing strategy and research. His clients have included health care organizations (e.g., Ochsner Clinic), governmental service organizations (e.g., the Louisiana Department of Revenue), economic development organizations (e.g., Northwest Mississippi Delta, Southwest Mississippi, Upstate Region of South Carolina, and state and local agencies), and others.

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