This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Stay on top of current and breaking news through The New York Times Guide-collections of the best business related articles from The New York Times. The New York Times Guides are more than just printed collection of articles. By purchasing this guide, you also gain password access to an online collection of the most current and relevant The New York Times articles that are continually posted as news breaks. Also included are articles from CyberTimes, the online technology section of The New York Times on the Web. The pedagogy of these guides allows them to be easily integrated into any course.
"synopsis" may belong to another edition of this title.
On three continents and for over twenty years, Jamie Murphy has taught business and communication courses. In addition to his teaching experience, he has a broad marketing communications background, having served as a consultant or marketing director for US, French, Swiss, Australian and Canadian corporations. In the last five years, he has concentrated on new technologies, especially the Internet. He has authored or co-authored dozens of articles for academic journals, conferences, The New York Times and Wall Street Journal. Murphy earned a bachelor's degree in economics from the University of Florida, an MBA from Michigan State University, a masters in marketing communication and a Ph.D. in communication from Florida State University.
"About this title" may belong to another edition of this title.
Book Description South-Western College Pub, 2000. Paperback. Condition: New. 1. Seller Inventory # DADAX0324041586
Book Description Condition: New. New. Seller Inventory # M-0324041586