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On three continents and for over twenty years, Jamie Murphy has taught business and communication courses. In addition to his teaching experience, he has a broad marketing communications background, having served as a consultant or marketing director for US, French, Swiss, Australian and Canadian corporations. In the last five years, he has concentrated on new technologies, especially the Internet. He has authored or co-authored dozens of articles for academic journals, conferences, The New York Times and Wall Street Journal. Murphy earned a bachelor's degree in economics from the University of Florida, an MBA from Michigan State University, a masters in marketing communication and a Ph.D. in communication from Florida State University.
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Book Description South-Western College Pub, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 0324041586