Managerial Economics: Applications, Strategy and Tactics - Hardcover

McGuigan, James R.; Moyer, R. Charles; Harris, Frederick H.deB.

Hardcover

ISBN 10: 0324058810 ISBN 13: 9780324058819

Publisher: South-Western College Pub, 2001

Synopsis

This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.

About this title

About the Author:

James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. McGuigan received his undergraduate degree from Carnegie-Mellon University; MBA at the Graduate School of Business at the University of Chicago and his PhD from the University of Pittsburgh. In addition to his interests in economics, he has coauthored books on financial management.

Review:

McGuigan, Moyer, and Harris covers quantitative issues that I want to include (demand elasticity estimation, forecasting), and it pushes the envelope of the topics in managerial economics by featuring asymmetric information and strategic behavior....I will continue to use the book as it brings in strategic issues facing firms, and present the competence and clarity market structures, pricing issues, and best practices.

The concepts are presented in a very clear manner and the authors have done an excellent job in gathering real-world applications of the theory. In fact, it is because of all of the practical applications and examples used by the authors that I adopted the book for use in my MBA managerial economics course.... The applications are the strong point of this text and the reason I use it.

In the past five years I have used [this] text. I consider it to be the best managerial text available today. It has the best PowerPoint presentation of an economics text that I have seen, excellent problems at the end of each chapter, and is current and comprehensive in topics covered.

About this edition

• Publisher: South-Western College Pub
• Publication date: 2001
• ISBN 10: 0324058810
• ISBN 13: 9780324058819
• Binding: Hardcover
• Number of pages: 832