Marketing Management

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9780324072655: Marketing Management

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.

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Michael R. Czinkota; Masaaki Kotabe
ISBN 10: 0324072651 ISBN 13: 9780324072655
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Book Description Paperback. Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # U9780324072655

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Czinkota, Michael R.; Kotabe, Masaaki
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ISBN 10: 0324072651 ISBN 13: 9780324072655
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Book Description Thomson Learning. Book Condition: New. 0324072651 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # RU_9780324072655

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Czinkota
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Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABESTTND4055

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Czinkota, Michael R.; Kotabe, Masaaki
Published by Thomson Learning (2000)
ISBN 10: 0324072651 ISBN 13: 9780324072655
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Book Description Thomson Learning, 2000. Couverture rigide. Book Condition: Neuf. # Relié: 624 pages # # Parution: 26 mai 2000 # Book Description: A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand. Bookseller Inventory # ABE-7780214963

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Michael R. Czinkota, Masaaki Kotabe
Published by Thomson Learning (2000)
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Book Description Thomson Learning, 2000. Hardcover. Book Condition: New. 2nd. Bookseller Inventory # DADAX0324072651

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Czinkota, Michael R.; Kotabe, Masaaki
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Book Description Thomson Learning, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # 324072651

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Michael R. Czinkota; Masaaki Kotabe
Published by Thomson Learning (2000)
ISBN 10: 0324072651 ISBN 13: 9780324072655
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Book Description Thomson Learning, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # 0324072651

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