Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.
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Michael Chris Knapp, PhD, CPA, CMA, has been a member of the faculty of the University of Oklahoma since 1988. Professor Knapp has published extensively in both academic research journals and practitioner-oriented journals. Professor Knapp has written numerous articles for major metropolitan newspapers on a wide range of business topics, including several articles appearing in the Los Angeles Times.
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