The new shape, pace and spirit of the global economy require new ways of looking at business and careers. In the blink of an eye, technology combined with the Internet has dramatically changed the way companies compete in today's global marketplace. The new economy demands new skills, new perspectives and new resources from employees. To succeed in our rapidly changing, increasingly interactive and interconnected business environment, a successful organization--now more than ever--requires fast and accurate knowledge. Organization's who obtain, harness and apply knowledge more efficiently than competitors are poised to reap extraordinary results. With a goal of helping students understand business trends, anticipate future business conditions, and prepare for successful careers, The Future of Business -- Interactive Edition showcases the dramatic changes occurring in the business environment of today and tomorrow.
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Dr. Lawrence J. Gitman is an emeritus professor of finance at San Diego State University. He received his BA from Purdue University, MBA from the University of Dayton, and PhD from the University of Cincinnati. Dr. Gitman is a prolific author who has more than 50 articles appearing in Financial Management, the Financial Review, the Journal of Financial Planning, the Journal of Risk and Insurance, the Financial Services Review, the Journal of Financial Research, Financial Practice and Education, the Journal of Financial Education, and other scholarly publications. He has authored and coauthored numerous best-selling textbooks on various finance and business topics as well as investing. Authors Gitman and Joehnk's INVESTMENT FUNDAMENTALS: A GUIDE TO BECOMING A KNOWLEDGEABLE INVESTOR was selected as one of 1988's ten best personal finance books by Money magazine. An active member of numerous professional organizations, Dr. Gitman is past president of the Academy of Financial Services, the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the FMA National Honor Society. In addition, he is a Certified Financial Planner (CFP). Dr. Gitman formerly served as a director on the CFP Board of Governors, as Vice President--Financial Education for the Financial Management Association, and as director of the San Diego MIT Enterprise Forum. He has two grown children and lives with his wife in La Jolla, California, where he is an avid cyclist.Review:
The title of this text, The Future of Business, sets the tone for my class. I encourage my students to look ahead, identify trends, and stay one step ahead of "current." This text has a very up-to-date look and a forward-looking perspective.
I chose this textbook because of its conceptual approach and dynamic nature. This is an immediate message that "business" is a constantly evolving and open-ended system, reliant upon human creativity, sensitivity, and ambition. The chapter summaries at the end of each chapter are so effective that I advise students to begin with these. The format and organization are the best I have seen.
Chapter 18, Using the Internet for Business Success, adds a nice touch. It is much more appropriate over the boxes and panels of Web address and the typical Surfing the Net exercises found in most introduction to business textbooks.
This text has clear writing that is at the student level of abstraction, good chapter organization, and great graphics that catch and keep young student interest.
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Book Description Cengage South-Western. Hardcover. Book Condition: Very Good. Book has appearance of light use with no easily noticeable wear. Bookseller Inventory # G032411351XI4N00
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Book Description Cengage Learning 2001-03-01, 2001. Hardcover. Book Condition: Very Good. 032411351X May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z032411351XZ2
Book Description South-Western Pub, 2001. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG032411351X
Book Description Book Condition: Good. The Future of Business, Interactive Edition with InfoTrac College Edition. Bookseller Inventory # Grb1030349
Book Description South-Western, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Bookseller Inventory # 6501812
Book Description South-Western, 2001. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. CD included., 1300grams, ISBN:9780324113518. Bookseller Inventory # 6758040
Book Description Cengage Learning, 2001. Hardcover. Book Condition: Used: Good. Bookseller Inventory # 14513565
Book Description South-Western, Mason, OH, 2002. Hardcover. Book Condition: Very Good. Interactive Edition. Text appears clean. Looks Great. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 032411351X. ISBN/EAN: 9780324113518. Pictures of this item not already displayed here available upon request. Inventory No: ABE286390522. Bookseller Inventory # ABE286390522
Book Description South-Western, Mason, OH, 2002. Hardcover. Book Condition: Very Good. Interactive Edition. text only, some highlighting in text, minor shelf and corner wear Quantity Available: 1. ISBN: 032411351X. ISBN/EAN: 9780324113518. Pictures of this item not already displayed here available upon request. Inventory No: 1560728598. Bookseller Inventory # 1560728598