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Synopsis
Business Communication: Process and Product, 4e takes students through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.
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About the Author
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over thirty-five years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of the Business Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.
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Business Communication: Process and Product
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South-Western College Pub, 2002
ISBN 10: 0324114524
ISBN 13: 9780324114522
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Business Communication: Process and Product
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Business Communication: Process and Product
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ISBN 13: 9780324114522
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Business Communication: Process and Product
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ISBN 13: 9780324114522
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Business Communication: Process and Product
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ISBN 13: 9780324114522
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Business Communication: Process and Product
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ISBN 10: 0324114524
ISBN 13: 9780324114522
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Business Communication: Process and Product
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Business Communication: Process and Product
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ISBN 13: 9780324114522
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