Business Communication: Process and Product

3.28 avg rating
( 102 ratings by Goodreads )
 
9780324114522: Business Communication: Process and Product

Business Communication: Process and Product, 4e takes students through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.

"synopsis" may belong to another edition of this title.

About the Author:

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over thirty-five years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of the Business Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Review:

At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.

The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.

The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Mary Ellen Guffey
Published by South-Western College Pub (2002)
ISBN 10: 0324114524 ISBN 13: 9780324114522
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # M0324114524

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.71
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Guffey, Mary Ellen
Published by South-Western College Pub (2002)
ISBN 10: 0324114524 ISBN 13: 9780324114522
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2002. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110324114524

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.59
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

3.

Mary Ellen Guffey
Published by South-Western, Div of Thomson Learning; 4Rev Ed edition, Book
ISBN 10: 0324114524 ISBN 13: 9780324114522
New Hardcover Quantity Available: 1
Seller:
New Book Sale
(London, United Kingdom)
Rating
[?]

Book Description South-Western, Div of Thomson Learning; 4Rev Ed edition, Book. Hardcover. Book Condition: New. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Overseas Warehouse ( UAE Warehouse or Iran Warehouse ) , without any changes in Shipping Rates. Bookseller Inventory # 0324114524--82

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.08
Convert Currency

Add to Basket

Shipping: US$ 15.87
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Mary Ellen Guffey
Published by South-Western College Pub (2002)
ISBN 10: 0324114524 ISBN 13: 9780324114522
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2002. Hardcover. Book Condition: New. 4. Bookseller Inventory # DADAX0324114524

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.58
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds