Items related to Promotion and Integrated Marketing Communication
Synopsis
Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.
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- PublisherThomson South-Western
- Publication date2001
- ISBN 10 0324125682
- ISBN 13 9780324125689
- BindingHardcover
- Number of pages592
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PROMOTION & INTEGRATED MARKETING COMMUNICATIONS
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PROMOTION & INTEGRATED MARKETING COMMUNICATIONS
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Promotion and Integrated Marketing Communication
Published by
Intl Thomson Education Group, 2001
ISBN 10: 0324125682
ISBN 13: 9780324125689
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Condition: Good. Pencil/pen inside book. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-S-003-03032
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Promotion and Integrated Marketing Communication Semenik, Richard J.
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Promotion and Integrated Marketing Communication
Published by
Intl Thomson Education Group, 2001
ISBN 10: 0324125682
ISBN 13: 9780324125689
Used
Hardcover
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Like New. Like New. book. Seller Inventory # D7F5-8-M-0324125682-5
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