Entrepreneurial Marketing: Real Stories and Survival Strategies

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9780324158632: Entrepreneurial Marketing: Real Stories and Survival Strategies

Entrepreneurial Marketing features success stories and lessons learned from cutting-edge captains of industry. Each Module will begin by focusing on a key successful individual such as Anita Roddick, founder of The Body Shop, or Paul Orfalea, founder of Kinko's. Each biography is then followed by a discussion of the successful techniques these individuals used to market their new ventures. The book is organized into eight Mentor Modules. The authors offer unique insights into the huge successes stories and some of the failures of several of today's most powerful and strategic entrepreneurs.

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About the Author:

Bruce Buskirk holds a B.S. degree in marketing from the University of Southern California, a M.S. degree in marketing from Louisiana State University, and a Ph.D. in marketing from Michigan State University. His areas of interest include entrepreneurship, high-tech marketing, and international marketing among many other areas. Bruce developed his interest and vocation in Entrepreneurship from his father, the late Richard H. Buskirk, who for many years directed the Entrepreneurship Program at the University of Southern California. He has authored three textbooks, Retailing, and Selling with McGraw Hill Book Co. (both co-authored with his father), and Readings and Cases in Direct Marketing with the National Textbook Company. Recently, he has been President of the Southern California Chapter of the American Marketing Association, and Chair of the Department of Marketing, Economics, and Quantitative Methods at The Graziadio School of Business and Management at Pepperdine University. He is an active consultant, and expert witness. He currently lives in Newport Beach, California with his wife Sherry, three children, and two dogs.

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Buskirk, Bruce, Lavik, Molly
Published by South-Western College Pub (2003)
ISBN 10: 0324158637 ISBN 13: 9780324158632
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Book Description South-Western College Pub, 2003. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110324158637

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