International Business Update 2003 - Hardcover

Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, Michael H.

Hardcover

ISBN 10: 0324176600 ISBN 13: 9780324176605

Publisher: Cengage Learning, 2002

Synopsis

The dynamics of international business change rapidly and to help keep your course current, we are pleased to offer International Business Update 2003. Update 2003 is an updated version International Business 6th edition, providing even more current examples, figures and information. Written by a well-seasoned team in the international business arena, it provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business. Update 2003 has updated boxed features, and an appendix providing an update on key events and issues since the 6th edition's publication.

About this title

About the Author:

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

About this edition

• Publisher: Cengage Learning
• Publication date: 2002
• ISBN 10: 0324176600
• ISBN 13: 9780324176605
• Binding: Hardcover
• Edition number: 6
• Number of pages: 752