Strategic Electronic Marketing: Managing E-Business

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9780324178937: Strategic Electronic Marketing: Managing E-Business

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot.com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.

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About the Author:

Professor Kleindl is a member of the faculty of Missouri Southern State College. He has been the Director of the Center for Entrepreneurship at Missouri Southern and a professor of marketing. Dr. Kleindl was one of the early developers of electronic marketing courses. He has been teaching computer technology to students since 1984. In 1994 he started a virtual marketing course designed to use multimedia application to promote products on disk and CD-ROM. The course evolved with the growth of the World Wide Web to become an Internet marketing course with an e-business strategic emphasis. Professor Kleindl's research and publications interests are related to entrepreneurship, innovation and strategy, and Internet marketing. He has a Ph.D. in Marketing from Oklahoma State University and an MBA from Southern Illinois University. Dr. Kleindl has consulted numerous businesses on Web page design, Web portal development, and developing business plans for high-tech IPOs.

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