With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with ¬"one voice¬" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall ¬- and potential buyers are less moved by what they view as ¬"sales messages¬" - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.
"synopsis" may belong to another edition of this title.
Joe Marconi has been a senior marketing and management executive with several organizations and is the author of 11 books on Marketing and PR, including "The Complete Guide to Publicity", "The Brand Marketing Book" and "Crisis Marketing". He has also written numerous articles in both trade and academic publications and has been a speaker on various aspects of marketing and pr all over the world.Review:
"I spent all of my adult life in what most people considered to be a highly successful career in public relations. Had I read Joe MarconiÂ's book, it would have been even more so. There is not a single facet of the huge area covered by the term public relations, which he has not examined and succinctly commented upon. It is a tour de force, a true PR bible and absolute must reading for anyone contemplating a public relations career as well as for executives in any field. Bravo!"
"Informative, spin-free, and right on target. Required reading for anyone who wants to design and implement a winning program."
"I am not sure that a more comprehensive and more comprehensible book about public relations has ever been written. If a person is simply curious about the PR business, this is the first book he or she should read. And for PR practitioners, it should be the foundation of their professional resource libraries. This is the new Â'BibleÂ' of public relations."
"In this step-by-step guide, Joe Marconi delineates how and why Public Relations is an integral ingredient in successful marketing campaigns. His comprehensive insights serve as invaluable information to the PR beginner and timely reminders to the seasoned professional. I wish IÂ'd had this book when I started my career over two decades ago."
"ItÂ's all here. Joe MarconiÂ's guide is an all-in-one book crammed with information on the what, why and how of public relations. It is an invaluable resource for everyone who practices PR from corporate managers to volunteers who want to bring positive attention to their organizations. The most comprehensive guide to PR ever written includes as a special added attraction a portfolio section, packed with real world samples of successful programs, words and pictures."
"About this title" may belong to another edition of this title.
Book Description South-Western Educational Pub, 2004. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110324203047
Book Description South-Western Educational Pub, 2004. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0324203047