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Synopsis
This insightful analysis of the first 10 years of the North American Free Trade Agreement (NAFTA) offers a valuable assessment of the opportunities - as well as the potential perils - that lie ahead. Nevaer presents five industries (construction, financial services, energy, education, and environmental) with significant opportunities for growth in NAFTA's second decade and strategies to realize their potential. As NAFTA moves into its second decade, corporate America must take measure of the $1 trillion in market opportunities. Detailing NAFTA's past impact on and future potential for the North American neighbors, this book provides an excellent tool for developing and implementing corporate strategies as the North American economies integrate more fully during NAFTA's second decade.
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From the Publisher
South-Western Publishing Co. (January 2004)
About the Author
Louis E. V. Nevaer is a director at International Credit Monitor where he is responsible for developing strategies for businesses operating in the NAFTA marketplace. An authority on NAFTA and the Hispanic consumer market, he has authored nine other books including The Rise of the Hispanic Market in the United States (2003), New Business Opportunities in Mexico (1996), and Strategies for Business in Mexico (1995). His clients have included the Agency for International Development in Washington, the Government of Mexico, Fortune 100 companies in the United States and a consortium of Latin American and European companies entering the Hispanic consumer market in North America. A contributor to Pacific News Service in San Francisco, his editorials are published in newspapers thorughout the United States. He sits on the Boards of the Animal Cancer Foundation and Mesoamerica Foundation. Nevaer holds degrees from Cornell University and University of Havana. The author maintains his own website, www.HispanicEconomics.com, where he can be reached for comments.
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- PublisherCengage Learning
- Publication date2004
- ISBN 10 0324203241
- ISBN 13 9780324203240
- BindingHardcover
- Edition number1
- Number of pages294
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Nafta's 2nd Decade: Assessing Opportunities in the Mexican and Canadian Markets
Published by
Cincinnati, Ohio, U.S.A.: South-Western Pub, 2004
ISBN 10: 0324203241
ISBN 13: 9780324203240
Used
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