Managerial Economics: Applications, Strategy, and Tactics (International Edition) - Hardcover

Michael Harris; R. Charles Moyer; Frederick H.deB. Harris

Hardcover

ISBN 10: 0324225067 ISBN 13: 9780324225068

Publisher: Cengage Learning, Inc, 2004

Synopsis

With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyse and solve real-world business problems.

About this title

About the Author

James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. McGuigan received his undergraduate degree from Carnegie-Mellon University; MBA at the Graduate School of Business at the University of Chicago and his PhD from the University of Pittsburgh. In addition to his interests in economics, he has coauthored books on financial management.

R. Charles Moyer earned his BA in Economics from Howard University and his MBA and PhD in Finance and Managerial Economics from the University of Pittsburgh. Professor Moyer is Dean Emeritus of the College of Business at the University of Louisville, and Professor of Finance and Entrepreneurship. He is Dean Emeritus and former holder of the GMAC Insurance Chair in Finance at the Babcock Graduate School of Management, Wake Forest University. Previously, he was Professor of Finance and Chairman of the Department of Finance at Texas Tech University. Professor Moyer also has taught at the University of Houston, Lehigh University, and the University of New Mexico and spent a year at the Federal Reserve Bank of Cleveland. Professor Moyer has taught extensively abroad in Germany, France, and Russia. In addition to this text, Moyer has coauthored two other financial management texts. He has been published in many leading journals including FINANCIAL MANAGEMENT, JOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS, JOURNAL OF FINANCE, FINANCIAL REVIEW, JOURNAL OF FINANCIAL RESEARCH, INTERNATIONAL JOURNAL OF FORECASTING, JOURNAL OF ECONOMICS AND BUSINESS, STRATEGIC MANAGEMENT JOURNAL and JOURNAL OF INDUSTRIAL ORGANIZATION. Professor Moyer has been a member of the Board of Directors of King Pharmaceuticals, Inc., and is on the board of Capital South Partners, the Kentucky Seed Capital Fund, and Summit Biosciences.

Frederick H. deB. Harris (Rick) is the John B. McKinnon Professor of Economics and Finance at the Schools of Business, Wake Forest University. Professor Harris holds a 1981 Ph.D. from the University of Virginia and a Dartmouth College A.B. in Economics. His specialties are pricing tactics and capacity planning in product markets as well as price discovery in financial markets and security market design. He has taught integrative managerial economics Core courses and elective B.A., B.S., M.S., M.B.A., and Ph.D. courses at Wake Forest, the University of Texas, and William and Mary, as well as several universities in France, Italy, Germany, and Australia. Professor Harris has won two school-wide Educator of the Year awards and two Researcher of the Year awards. Other recognitions include Outstanding Faculty (Inc., 1998 and 2001), Outstanding Faculty (Business Week's Guide to the Best Business Schools, 1997-2004), Board of Associate Editors (Journal of Industrial Economics, 1988-2003), and the Runner-up Prize (European Corporate Governance Institute, 2007). Numerous publications have appeared in the leading journals in Economics, Finance, and Operations such as the REVIEW OF ECONOMICS AND STATISTICS, THE JOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS, JOURNAL OF FINANCIAL MARKETS, and THE JOURNAL OF OPERATIONS MANAGEMENT. He also writes with practitioners in the JOURNAL OF TRADING from Institutional Investor Inc. and in the INFORMS's JOURNAL OF REVENUE AND PRICING MANAGEMENT.

Review

McGuigan, Moyer, and Harris covers quantitative issues that I want to include (demand elasticity estimation, forecasting), and it pushes the envelope of the topics in managerial economics by featuring asymmetric information and strategic behavior....I will continue to use the book as it brings in strategic issues facing firms, and present the competence and clarity market structures, pricing issues, and best practices.

The concepts are presented in a very clear manner and the authors have done an excellent job in gathering real-world applications of the theory. In fact, it is because of all of the practical applications and examples used by the authors that I adopted the book for use in my MBA managerial economics course.... The applications are the strong point of this text and the reason I use it.

In the past five years I have used [this] text. I consider it to be the best managerial text available today. It has the best PowerPoint presentation of an economics text that I have seen, excellent problems at the end of each chapter, and is current and comprehensive in topics covered.

Edition details

• Publisher: Cengage Learning, Inc
• Publication date: 2004
• Language: English
• ISBN 10: 0324225067
• ISBN 13: 9780324225068
• Binding: Hardcover
• Number of pages: 832