Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge

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9780324233087: Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge

Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. It also uses an analytical approach to facilitate management functions at small and midsize retailers. Drawing from 25 years of experience consulting with retailers, Dr. Samli equips small and medium-size retailers with the tools to survive -and thrive -in a fiercely competitive marketplace. It's a must read for managers and entrepreneurs alike!

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About the Author:

A research professor of marketing and international business at University of North Florida, A. Coskun Samli earned his bachelor's degree from Istanbul Academy of Commercial Sciences, his MBA from the University of Detroit, and his Ph.D. from Michigan State University. He is a distinguished fellow in the Academy of Marketing Science and past chairman of the board of governors. He has written more than 250 articles and 13 books.

Review:

Up Against the Retail Giants should be on the shelf of every entrepreneur or entry-level manager.

The ideas contained in Up Against the Retail Giants give the reader a way to look at how the most successful retailers do business in today's competitive environment. The book brings together the theory and practice of retailing in a way that makes retailing exciting to students and small businesses that are new to retailing. The book is a must read for anyone who wants to know why retailing is a critical part of the American marketing system.

This is a must read for anybody entering the retailing profession.

A richly informed and thought-provoking assessment of the often-neglected Retail Industry. Samli's very original perspective offers important insights to both small business owners and large company executives.

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Samli, A. Coskun
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