This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.
"synopsis" may belong to another edition of this title.
Book Description South-Western College Pub, 2005. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0324233841
Book Description South-Western College Pub, 2005. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110324233841
Book Description South-Western College Pub. Hardcover. Book Condition: New. 0324233841 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0324233841ZN