The Business of Sports: Cases and Text on Strategy and Management

4 avg rating
( 2 ratings by Goodreads )
 
9780324233841: The Business of Sports: Cases and Text on Strategy and Management

This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

George Foster, Stephen A. Greyser, Bill Walsh
Published by South-Western College Pub (2005)
ISBN 10: 0324233841 ISBN 13: 9780324233841
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2005. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0324233841

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 38.23
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Foster, George, Greyser, Stephen A., Wal
Published by South-Western College Pub (2005)
ISBN 10: 0324233841 ISBN 13: 9780324233841
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2005. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110324233841

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.53
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

3.

Foster, George; Greyser, Stephen A.; Walsh, Bill
Published by South-Western College Pub
ISBN 10: 0324233841 ISBN 13: 9780324233841
New Hardcover Quantity Available: 2
Seller
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. Hardcover. Book Condition: New. 0324233841 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0324233841ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 317.87
Convert Currency

Add to Basket

Shipping: US$ 3.89
Within U.S.A.
Destination, Rates & Speeds