Managerial Economics: Applications, Strategies and Tactics with Economic Applications - Hardcover

McGuigan, James R.; Moyer, R. Charles; Harris, Frederick H.deB.

Hardcover

ISBN 10: 0324259239 ISBN 13: 9780324259230

Publisher: South-Western College Pub, 2004

Synopsis

This text seeks to train students to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.

About this title

About the Author

James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. McGuigan received his undergraduate degree from Carnegie-Mellon University; MBA at the Graduate School of Business at the University of Chicago and his PhD from the University of Pittsburgh. In addition to his interests in economics, he has coauthored books on financial management.

Review

The philosophy that guides this text is well presented in the first chapter.... Initially giving the student this clarity regarding the importance of economic analysis and decisions and their impact on shareholder's wealth is vital to the establishment of the significance of the course and its application in today's business environment....I would adopt this text. Linda Y. de la Vina, University of Texas at San Antonio

The MMH book offers 1) breadth of coverage to suit many different audiences, 2) expanded presentation of asymmetric information and economic decisions and strategies, and 3) a wealth of examples from sports cartels to international joint ventures. Students come back after a few weeks and report that now they understand the issues involved in newspaper stories of price fixing cases or pricing strategies like tit-for-tat. Richard D. Marcus, University of Wisconsin, Milwaukee

[The] Managerial Challenges, examples, and international perspective make not only the reading of each chapter enjoyable and interesting, but also gives real business examples of topics covered in each chapter. Paul M. Hayashi, University of Texas at Arlington

Edition details

• Publisher: South-Western College Pub
• Publication date: 2004
• ISBN 10: 0324259239
• ISBN 13: 9780324259230
• Binding: Hardcover
• Language: English
• Number of pages: 936