Managerial Economics: Applications, Strategy, and Tactics- Study Guide

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9780324260960: Managerial Economics: Applications, Strategy, and Tactics- Study Guide

The Study Guide, prepared by Richard D. Marcus of the University of Wisconsin at Milwaukee, provides a valuable review of the text material through expanded chapter outlines, true/false questions, multiple choice questions, self-test problems and essay questions, and worked problems. Solutions are provided for all problems. In addition, Internet sources not in the text can be found at the end of each chapter, and a suggested Internet project is also offered.

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About the Author:

James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. McGuigan received his undergraduate degree from Carnegie-Mellon University; MBA at the Graduate School of Business at the University of Chicago and his PhD from the University of Pittsburgh. In addition to his interests in economics, he has coauthored books on financial management.

Review:

The philosophy that guides this text is well presented in the first chapter.... Initially giving the student this clarity regarding the importance of economic analysis and decisions and their impact on shareholder's wealth is vital to the establishment of the significance of the course and its application in today's business environment....I would adopt this text. Linda Y. de la Vina, University of Texas at San Antonio

The MMH book offers 1) breadth of coverage to suit many different audiences, 2) expanded presentation of asymmetric information and economic decisions and strategies, and 3) a wealth of examples from sports cartels to international joint ventures. Students come back after a few weeks and report that now they understand the issues involved in newspaper stories of price fixing cases or pricing strategies like tit-for-tat. Richard D. Marcus, University of Wisconsin, Milwaukee

[The] Managerial Challenges, examples, and international perspective make not only the reading of each chapter enjoyable and interesting, but also gives real business examples of topics covered in each chapter. Paul M. Hayashi, University of Texas at Arlington

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McGuigan, James R., Moyer, R. Charles, H
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James R. McGuigan; R. Charles Moyer; Frederick H.deB. Harris
Published by South-Western College Pub (2004)
ISBN 10: 0324260962 ISBN 13: 9780324260960
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