This textbook brings modern I/O analysis to the undergraduate level. Consistent with modern analysis, the authors focus explicitly on the nature of strategic interaction and make extensive use of game theoretic tools. At the same time, they never lose sight of the policy motivation behind much IO analysis. Formal analysis is combined with many practical applications, and the presentation does not assume familiarity with calculus, rather it relies on the ability to work through algebraic equations.
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Lynne Pepall is Professor of Economics at Tufts University. Professor Pepall received her undergraduate degree in mathematics and economics from Trinity College, University of Toronto, and her Ph.D. in economics from Cambridge University in England. She has written numerous papers in industrial organization, appearing in the Economic Journal, Journal of Industrial Economics, International Journal of Industrial Organization, Journal of Economics and Management Strategy, Review of Industrial Organization, Canadian Journal of Economics, and Economica. She has taught industrial organization and microeconomics at both the graduate and undergraduate levels at Tufts University since 1987. She is also a former director of the University¿s Writing Across the Curriculum program in which she worked with faculty from all disciplines to develop teaching methods based on the use of writing as a tool for thinking and learning. Professor Pepall lives in Newton, Massachusetts, with her two sons, a dog, a rabbit and her husband, a coauthor of this book.
Dan Richards is Professor of Economics at Tufts University. Professor Richards received his A.B. in economics and history from Oberlin College and his Ph.D. in economics at Yale University. Professor Richards has written numerous articles in both macroeconomics and industrial organization, appearing in the American Economic Review, Quarterly Journal of Economics, Journal of Industrial Economics, Economica, the B. E. Journals in Economic Analysis and Policy, Canadian Journal of Economics, and the Journal of Money, Credit, and Banking. He came to Tufts in 1985 and has taught at both the graduate and undergraduate levels. He served as Director of the Graduate Program in Economics from 1989 through 1998. He has also served as a consultant to the Federal Trade Commission and, since 1996, taught Applied Economics in the Sloan Fellows Program at MIT¿s Sloan School of Management. Professor Richards lives in Newton, Massachusetts, with his two sons, a dog, a rabbit, and his wife, a co-author of this book.
George Norman holds the William and Joyce Cummings Family Chair of Entrepreneurship and Business Economics at Tufts University. He came to Tufts in 1995 from Edinburgh University where he had served as head of department. Prior to that, Professor Norman was the Tyler Professor of Economics at the University of Leicester (England). Professor Norman attended the University of Dundee (Scotland) where he was awarded an MA in economics with first class honors. He received his Ph.D. in economics from Cambridge University. His more than 60 published articles have appeared in such professional journals as the American Economic Review, Review of Economic Studies, Quarterly Journal of Economics, Journal of Industrial Economics, and International Journal of Industrial Organization. He is currently an Associate Editor for two journals, the Bulletin of Economic Research and Regional Science and Urban Economics. He is also on the editorial board of the BE Journals in Economic Analysis and Policy. In addition to Industrial Organization: Contemporary Theory and Practice, Professor Norman has written and edited, either alone or in collaboration with others, 15 other books. Professor Norman has taught courses in industrial organization and microeconomic theory at both the graduate and undergraduate levels. He has also taught introductory economics, corporate strategy, international economics, and business economics. Professor Norman lives in Newbury, Massachusetts, with two cats and his wife, who is not a co-author of this book.
New texts that successfully establish the cornerstone of a different intellectual tradition must be simple and understandable for all readers...Because of its accessibility I believe that this text is positioned to do this and may become the primer for its approach. Raymond L. Raab, University of Minnesota - Duluth
I definitely would consider using this text. It brings in the research of the last two decades without being impossibly difficult for undergraduates. Ann Harper Fender, Gettysburg College
The prose is quite readable and engaging. I found things discussed in a very interesting manner. The use of examples that are current, and easy to relate with is good and very helpful in developing the discussion. There are some nice numerical examples that are easy to follow. Barry Haworth, University of Louisville
I am very pleased with the level of mathematics in the book. The level is actually quite sophisticated even though it is little more than simple high school algebra. Arne Hallam, Iowa State University
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