Profiles in Entrepreneurship: Leaving More Than Footprints

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9780324261530: Profiles in Entrepreneurship: Leaving More Than Footprints

Profiles in Entrepreneurship showcases success through the experiences of 29 highly successful entrepreneurs in their own words. Learn about topics like opportunity recognition, risk assessment, leadership, and how to compensate for limited resources from the first-hand accounts of leaders like Herb Kelleher, Red McCombs, and Katie Brickman Harvey. Each profile includes a look at their driving motivation, tactics, and strategies, highlights of their professional experiences, and a question and answer session. Also included is 2 hours of video on CD--where the profiled entrepreneurs discuss their experiences as if they were addressing your own class. Profiles in Entrepreneurship provides the real-world experience and wisdom in a way that both engages and informs.

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About the Author:

David C. Nelson, professor of mass communication and associate dean of University College at Southwest Texas State University, has served as editor of College Media Review and was associate editor of Newspaper Research Journal. He arrived at SWT in 1988 following a 14-year academic career at Purdue University and has experience as both a science editor and newspaper wire editor. His doctorate, master's and undergraduate degrees are all from Purdue. Nelson, who was editor of the SWT's centennial history, "Up the Hill, Down the Years," teaches reporting and information-gathering courses in the department of mass communication. As associate dean, he works with new freshmen and transfer students. He was founding professor of the Argonne National Laboratory Semester in Science Communication, winner of the Best Teacher Award at Purdue University, and recipient of several Presidential Citations from the College Media Advisers. In addition, Nelson has been Senior Fellow of the Texas Higher Education Coordinating Board and a Poynter Institute for Media Studies Teaching Fellow as well as an honors graduate in newspaper leadership.

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