Consumer Behavior - Hardcover

Blackwell, Roger D.; Miniard, Paul W.; Engel, James F.

Hardcover

ISBN 10: 0324271972 ISBN 13: 9780324271973

Publisher: South-Western College Pub, 2005

Synopsis

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

About this edition

• Publisher: South-Western College Pub
• Publication date: 2005
• ISBN 10: 0324271972
• ISBN 13: 9780324271973
• Binding: Hardcover
• Number of pages: 832