CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
"synopsis" may belong to another edition of this title.
Book Description Ceneage. PAPER BACK. Book Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Bookseller Inventory # rubal220
Book Description South-Western College Pub, 2005. Hardcover. Book Condition: New. 010. Bookseller Inventory # DADAX0324271972
Book Description South-Western College Pub, 2005. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110324271972
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97803242719731.0
Book Description South-Western College Pub. Hardcover. Book Condition: New. 0324271972 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0324271972ZN