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Effective Communication for Colleges, 10e, follows and promotes the highly successful Communication- by-Objectives (CBO) approach, a no-nonsense process for preparing messages. The CBO approach provides an essential framework for preparing messages and enables students to grasp principles of effective messages quickly and easily. This text/workbook/reference guide provides thorough coverage of business communication concepts in one convenient package.
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About the Author:
Dr. Clarice Pennebaker Brantley frequently conducts seminars at state, regional, and national meetings. She taught communication and other business-related courses for 37 years at the secondary, postsecondary, and university levels. She co-authors "Communication Tidbits and Hotlinks," a regular column in the electronic journal, The Balance Sheet. Dr. Brantley and Michele Goulet Miller also wrote The Basics: English. Among her publications are chapters titled "Listening" in the 2005 NBEA Yearbook and "Communication" in the 2003 NBEA Yearbook. Dr. Brantley maintains active membership in national and international professional associations: National Business Education Association, International Society for Business Education, Association for Business Communication, and Delta Pi Epsilon. A leader in community organizations, she serves on the State and Western Division Board of Directors for the Children's Home Society of Florida, She regularly participates in the Gulf Coast Economics Club, Pensacola Women's Alliance, and the Panhandle Tiger Bay Club. Her education includes earning a bachelor' degree (summa cum laude) in business administration from Valdosta State University and a doctorate in curriculum and instruction from the University of Southern Mississippi.
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- PublisherSouth-Western College Pub
- Publication date2004
- ISBN 10 0324272715
- ISBN 13 9780324272710
- BindingSpiral-bound
- Number of pages432
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Effective Communication for Colleges, 10th
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South-Western, Cincinnati, OH
(2005)
ISBN 10: 0324272715
ISBN 13: 9780324272710
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Softcover (Spiral Bound)
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Book Description Softcover (Spiral Bound). Condition: New. 10th Edition. Still in Shrinkwrap, Includes Sealed CD Multiple copies available this title. Quantity Available: 6. Category: Communications & Media; Business, Finance & Marketing. ISBN: 0324272715. ISBN/EAN: 9780324272710. Pictures of this item not already displayed here available upon request. Inventory No: 1560772984. Seller Inventory # 1560772984
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