This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.
"synopsis" may belong to another edition of this title.
A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.Review:
"I can see why this is the leading textbook in the field of business communication. I have spent many hours reviewing it, and every time I would think of something to add, it was already there! This is the most comprehensive book I have seen on the subject of communication. It definitely encourages critical thinking in the writing process. Anyone planning to enter the job market would certainly be ready for a job interview after studying the job preparation section of this book. This is an excellent, well-written up-to-date business communication book."
"With each new edition, the author incorporates extensive research into the best practices in American offices and businesses. The supplementary materials are comprehensive and creative - they make the course much easier for both instructors and the students."
"ESSENTIALS is interesting, easy to read, and helpful in day-to-day applications. The student Web site is very informative and helpful at work."
"The textbook is easy to read and interesting. The breakdown of material and the humorous illustrations keep it from being boring."
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Book Description Cengage Learning, 2006. Paperback. Book Condition: New. new annotated teacher's edition. new text. Bookseller Inventory # LK-VXN2-RRL7
Book Description Cengage Learning, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # M0324313926
Book Description South-Western College Pub, 2006. Paperback. Book Condition: New. 7. Bookseller Inventory # DADAX0324313926
Book Description Cengage Learning. PAPERBACK. Book Condition: New. 0324313926 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0324313926ZN