Business to Business Marketing

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9780324315448: Business to Business Marketing

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers and suppliers. Suitable for those students studying an undergraduate or postgraduate MBA/Msc module in B2B marketing. It will also be of use to practitioners studying towards the CIM diploma.

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Jim Blythe; Alan Zimmerman
Published by South-Western College Pub (2004)
ISBN 10: 0324315449 ISBN 13: 9780324315448
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Jim Blythe, Alan Zimmerman
Published by South-Western College Pub (2004)
ISBN 10: 0324315449 ISBN 13: 9780324315448
New Paperback Quantity Available: 1
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