Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in teams to complete the workbook activities. Students working in teams will be exposed to and learn about specific agency roles as they create their campaign.
"synopsis" may belong to another edition of this title.
SECTION 1: WHAT WE'RE DOING. A. Why Use the Campaign Planner. B. How We Use the Planner. C. Defining a Campaign. D. Defining a Plans Book. E. Where Do We Start? F. Hand-Holding Stuff. SECTION 2: WHO WE WORK FOR AND WHAT WE DO. A. Picking A Client. B. Choosing an Agency Role and Following the Rules. C. Team-Building Activities. SECTION 3: KEEPING TRACK. A. Scheduling and Conducting Agency Meetings. B. Meeting Rosters. SECTION 4: LET'S GET GOING. A. Planning Activities. B. Execution Activities. SECTION 5: HELPFUL HINTS AND XTRA CREDIT. A. Research Tips. B. Execution Tips. C. Presentation Tips. D. Information Interview. E. Reading Assignment. SECTION 6: PUTTING IT ALL TOGETHER. A. Assembling the Plans Book. B. Student Campaign -- Bed Head Boutique.
"About this title" may belong to another edition of this title.
Book Description South-Western Pub, 2004. Paperback. Book Condition: Brand New. 3rd edition. 135 pages. 10.50x8.50x0.50 inches. In Stock. Bookseller Inventory # zk0324321473
Book Description South-Western College Pub, 2004. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX0324321473
Book Description Cengage Learning, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # M0324321473
Book Description Cengage Learning, 2004. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780324321470