Microeconomics for Today (Available Titles CengageNOW) - Softcover

Tucker, Irvin B.

Softcover

ISBN 10: 0324408005 ISBN 13: 9780324408003

Publisher: South-Western College Pub, 2007

Synopsis

Straightforward and engaging, MICROECONOMICS FOR TODAY, 5e uses a unique textual and visual learning system to present, reinforce and test students comprehension while teaching them the basic concepts of economic principles and giving them the context to apply them in their everyday lives. This concise text focuses on core concepts, providing an extremely student friendly text that includes unparalleled pedagogy and teaching support. The new edition also includes CengageNOW, a powerhouse of online resources including custom designed learning paths for each student, lively videos, interactive assessments, testing tools, and much more. Engaging and easy to use, this book's fast-paced, action-packed approach explains all the essential concepts without being encyclopedic as it teaches students to apply basic economic principles to real-world issues.

About this title

About the Author:

Dr. Irvin B. Tucker has more than 30 years of experience teaching introductory economics at the University of North Carolina Charlotte. He earned his BS in economics at North Carolina State University and his MA and PhD in economics from the University of South Carolina. He is a long-time member of the National Council on Economic Education. Dr. Tucker has served as executive director of the S.C. Council of Education and director of the Center for Economic Education at the University of North Carolina at Charlotte. He is recognized for his ability to relate basic principles to economic issues and public policy. His work has received national recognition with awards from the Meritorious Levy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, Dr. Tucker's research has been published in numerous professional journal articles on a wide range of topics, including industrial organization, entrepreneurship, and economics of education. Dr. Tucker is also the author of the highly successful SURVEY OF ECONOMICS, 9E and ECONOMICS AND FINANCE.

About this edition

• Publisher: South-Western College Pub
• Publication date: 2007
• ISBN 10: 0324408005
• ISBN 13: 9780324408003
• Binding: Paperback
• Edition number: 5
• Number of pages: 480