Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

3.62 avg rating
( 45 ratings by Goodreads )
 
9780324408089: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

"synopsis" may belong to another edition of this title.

About the Author:

Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has published widely in marketing, consumer behavior, and advertising, and received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Shimp, Terrence A.
Published by TBS (2006)
ISBN 10: 0324408080 ISBN 13: 9780324408089
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description TBS, 2006. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110324408080

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.03
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

2.

Shimp Terence A.
Published by Thomson Learning
ISBN 10: 0324408080 ISBN 13: 9780324408089
New Quantity Available: 2
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Thomson Learning. Book Condition: New. pp. 656. Bookseller Inventory # 7583317

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.79
Convert Currency

Add to Basket

Shipping: US$ 7.47
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

SHIMP
ISBN 10: 0324408080 ISBN 13: 9780324408089
New Hardcover Quantity Available: 1
Seller:
Savontextbooks
(West Bloomfield, MI, U.S.A.)
Rating
[?]

Book Description 2007. Hardcover. Book Condition: New. 5th or later Edition. BRAND NEW REVIEW COPY MINT CONDITION SAME CONTENT AS STUDENT TEXT SHIPS 2 BUS DAYS. Bookseller Inventory # ABE-1386885330

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 98.40
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Shimp, Terrence A.
Published by TBS (2006)
ISBN 10: 0324408080 ISBN 13: 9780324408089
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description TBS, 2006. Paperback. Book Condition: New. Bookseller Inventory # DADAX0324408080

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 110.34
Convert Currency

Add to Basket

Shipping: US$ 8.99
Within U.S.A.
Destination, Rates & Speeds

5.

Shimp, Terrence A.
Published by TBS
ISBN 10: 0324408080 ISBN 13: 9780324408089
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description TBS. PAPERBACK. Book Condition: New. 0324408080 New Condition. Bookseller Inventory # NEW7.1032845

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 299.88
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds