Entrepreneurship: A Process Perspective

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9780324539691: Entrepreneurship: A Process Perspective

Current, comprehensive, and cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE, 2e equips potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies. Rather than getting bogged down in excessive discussions of theory, Baron and Shane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures. Thoroughly updated and revised based on student and professor feedback, the second edition adds a chapter on legal issues specific to entrepreneurs--including intellectual property considerations--and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition, new boxed features shed light on common myths and misperceptions about entrepreneurship. The book is also packed with hands-on applications--including a case written specifically for each chapter--giving students experience putting text concepts into real-world action.

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Robert Baron, Scott Shane
Published by South-Western, Division of Thomson Learning (2007)
ISBN 10: 032453969X ISBN 13: 9780324539691
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Book Description South-Western, Division of Thomson Learning, 2007. Book Condition: Very Good. 2nd international ed. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP83476700

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Baron; Shane
ISBN 10: 032453969X ISBN 13: 9780324539691
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Book Description 2007. Soft cover. Book Condition: Good. Ship out 1-2 business day,good, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Bookseller Inventory # ABE-11115769330

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