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" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."
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Book Description Thomson Learning. Book Condition: New. pp. 688. Bookseller Inventory # 3598533
Book Description South-Western, Div of Thomson Learning. PAPERBACK. Book Condition: New. 0324581637 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003648
Book Description Cengage Learning. Soft cover. Book Condition: New. New, International Edition, 10th Edition . Bookseller Inventory # 0324581637