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With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives.
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Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.
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Book Description South-Western College Pub, 2008. Hardcover. Condition: New. 10. Seller Inventory # DADAX0324591098
Book Description South-Western College Pub, 2008. Hardcover. Condition: New. Never used!. Seller Inventory # P110324591098
Book Description Cincinnati, Ohio, U.S.A.: South-Western Pub, 2008. Soft cover. Condition: New. New, International Edition, 10th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 0324591098
Book Description South-Western College Pub, 2008. Hardcover. Condition: New. book. Seller Inventory # M0324591098
Book Description South-Western Pub, 2008. Hardcover. Condition: Brand New. 10 edition. 708 pages. 11.25x8.50x1.00 inches. In Stock. Seller Inventory # 0324591098