Exploring Marketing Research (Book Only)

3.92 avg rating
( 26 ratings by Goodreads )
 
9780324593761: Exploring Marketing Research (Book Only)

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

"synopsis" may belong to another edition of this title.

About the Author:

A native of the Chicago area, William G. Zikmund was a professor of marketing at Oklahoma State University and died shortly after completing the eighth edition. He received a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Before beginning his academic career, Professor Zikmund worked in marketing research for Conway/Millikin Company (a marketing research supplier) and Remington Arms Company (an extensive user of marketing research). Professor Zikmund also has served as a marketing research consultant to several business and nonprofit organizations. During his academic career, Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, ranging from the Journal of Marketing to the Accounting Review to the Journal of Applied Psychology. In addition to Exploring Marketing Research, Professor Zikmund authored Essentials of Marketing Research, Business Research Methods, Marketing, Effective Marketing, and a work of fiction, A Corporate Bestiary. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators? Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the Journal of Marketing Education, Marketing Education Review, Journal of the Academy of Marketing Science, and Journal of Business Research.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 259.95
US$ 46.64

Convert Currency

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Zikmund, William G.; Babin, Barry J.
Published by South-Western College Pub
ISBN 10: 0324593767 ISBN 13: 9780324593761
New Hardcover Quantity Available: 1
Seller:
The Book Nerd
(Port chester, NY, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. Hardcover. Book Condition: New. 0324593767 READ BEFORE BUYING: BOOK ONLY.INSTRUCTOR'S EDITION. Bookseller Inventory # SKU1001888

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.64
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Zikmund, William G., Babin, Barry J.
Published by South-Western College Pub (2009)
ISBN 10: 0324593767 ISBN 13: 9780324593761
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2009. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110324593767

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 91.21
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds