This specific ISBN edition is currently not available.View all copies of this ISBN edition:
ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.
"synopsis" may belong to another edition of this title.
Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.
"About this title" may belong to another edition of this title.
Book Description South-Western College Pub. Jan 14, 2008. Condition: New. 0324656203 Prompt attention. Free delivery confirmation. New. Seller Inventory # MU-HBAK-VUX5
Book Description South-Western College Pub, 2008. Paperback. Condition: New. Seller Inventory # mon0000184586
Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # M-0324656203
Book Description South-Western College Pub, 2008. Paperback. Condition: New. 6. Seller Inventory # DADAX0324656203
Book Description South-Western College Pub, 2008. Condition: New. book. Seller Inventory # M0324656203
Book Description South-Western College Pub, 2008. Paperback. Condition: New. 6. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0324656203n