Essentials of Marketing (Available Titles CengageNOW)

2.94 avg rating
( 31 ratings by Goodreads )
 
9780324656206: Essentials of Marketing (Available Titles CengageNOW)

ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.

"synopsis" may belong to another edition of this title.

About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
Published by South-Western College Pub
ISBN 10: 0324656203 ISBN 13: 9780324656206
New PAPERBACK Quantity Available: 1
Seller:
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. PAPERBACK. Book Condition: New. 0324656203 Ships promptly. Bookseller Inventory # Z0324656203ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
Published by South-Western College Pub (2008)
ISBN 10: 0324656203 ISBN 13: 9780324656206
New Paperback Quantity Available: 1
Seller:
Sooner Fine Books
(Tulsa, OK, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2008. Paperback. Book Condition: New. Prompt attention. Free delivery confirmation. New. Bookseller Inventory # MU-HBAK-VUX5

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.99
Convert Currency

Add to Basket

Shipping: US$ 3.77
Within U.S.A.
Destination, Rates & Speeds

3.

Charles W. Lamb; Joe F. Hair; Carl McDaniel
Published by South-Western College Pub (2008)
ISBN 10: 0324656203 ISBN 13: 9780324656206
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # M0324656203

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.22
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Lamb, Charles W., Hair, Joe F., McDaniel
Published by South-Western College Pub (2008)
ISBN 10: 0324656203 ISBN 13: 9780324656206
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2008. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110324656203

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.99
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

5.

Charles W. Lamb, Joe F. Hair, Carl McDaniel
Published by South-Western College Pub (2008)
ISBN 10: 0324656203 ISBN 13: 9780324656206
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2008. Paperback. Book Condition: New. 6. Bookseller Inventory # DADAX0324656203

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 118.27
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds