MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card) - Softcover

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl

Softcover

ISBN 10: 0324659806 ISBN 13: 9780324659801

Publisher: South-Western College Pub, 2008

Synopsis

MKTG 2 delivers exactly what today's students need - and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

About this title

About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

About this edition

• Publisher: South-Western College Pub
• Publication date: 2008
• ISBN 10: 0324659806
• ISBN 13: 9780324659801
• Binding: Paperback
• Edition number: 2
• Number of pages: 326