David OGILVY Ogilvy on advertising

ISBN 13: 9780330269858

Ogilvy on advertising

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9780330269858: Ogilvy on advertising
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An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

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From the Inside Flap:

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.

About the Author:

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

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OGILVY, David
Published by Macmillan (1983)
ISBN 10: 0330269852 ISBN 13: 9780330269858
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David OGILVY
Published by Macmillan (1983)
ISBN 10: 0330269852 ISBN 13: 9780330269858
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