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An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.About the Author:
David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
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Book Description Macmillan, 1983. Paperback. Condition: New. Never used!. Seller Inventory # P110330269852
Book Description Macmillan, 1983. Condition: New. book. Seller Inventory # M0330269852